RGPD and Salestech: What do we recommend?

September 28, 2022
The General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR), which has been in effect since May 2018 throughout the European Union, is not being met by all salestech tools.

Indeed, Elise Lucet, on France 2, was interested in the "controversial" practices of some SalesTech players in the episode of "cash investigation" on Thursday, May 20, revealing that "data brockers" could collect, on a person, up to 30,000 data points.

Elise has taken a special look at the borderline legal practices of SalesTech companies (Lusha, Kaspr, ColdCRM), and the transmission of personal information by them, which is done without transparency or real consent.

ColdCRM, as well as the other targeted tools, have since deactivated their google extension. They were excellent complements to other lead generation tools, however, some of the numbers were sometimes old or simply wrong.

Lusha, for example, offers to provide the contact information of no less than 100 million people in a few clicks.

The possibilities of these tools were exceptional and allowed to find the email and phone number of your prospect. Remember, in the term "growth hacking" there is the word "hacking", and even if these practices have been democratized in the best B2B sales and marketing teams, they are still illegal.

Some of the tools shared in "THE BOX"have been the subject of in-depth investigations into their activities, notably the French SME ColdCRM, the latter being a database for B2B companies.

The implementation of this new regulation has upset some companies, and several institutions require them to comply with the RGPD. In France, the CNIL (Commission Nationale de l'Informatique et des Libertés) is in charge of enforcing the processing of personal data.

Players like Kaspr, AeroLeads or ColdCRM, have databases with hundreds of millions of people, and have been doing so for several years.

Despite the many constraints associated with the GDPR, there are also benefits and opportunities to be gained. Companies that are compliant with these new regulations will do well.